Marketing and the tech innovation process
March 24, 2009
This could be an interesting Webinar from the California Institute of Technology on laying the foundation for the commercial success of inventions: Marketing and the Technology Innovation Process. I like these short case studies on innovative companies — this week’s focus is on how Corning has sustained invention for the last 100 years.
Entry Filed under: business, innovation, marketing. Tags: Corning, innovation, marketing.
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