Yellow Tail and the Australian wine industry

I discovered Yellow Tail Shiraz several years ago at Trader Joe’s here in Southern California for less than $5 a bottle. I know almost nothing about wine, but I instantly took to Yellow Tail. And you couldn’t beat the price.

An interesting article in Slate describers how the economic crisis has affected the wine industry in Australia, and how labels such as Yellow Tail may be responsible for tarnishing the Australian brand by propagating the expectation that Australia only produces cut-rate, discount wines. The prestigious names have suffered, with wine makers clamoring to rectify the situation and preserve their brands. But Yellow Tail still continues to be popular. It is good discount juice!